Knowhow Shop LA

If you're in LA this Saturday, head to 6019 Echo Street and check out Knowhow Shop LA's latest creative installment! They asked a group of illustrators to design an updated series of shop safety posters. The posters will be on display and available for purchase this Saturday. If you feel like getting inky, you can even screen print your own articles while you're there!

Above is the poster CONTENT designed for the show. If you're dying to get your hands on one of these babies but can't make it out Saturday night, check out Knowhow's Etsy store after the show!  

The Safety Show> Saturday, Feb 12, 7pm-11pm :: 6019 Echo Street LA 90042




CONTENT has a new home!

We've moved to a new office location! You can now find us at 3221 Milam Street, just south of Elgin. Look for the blue door and come upstairs. 



New Living Greenius Desk

We're really happy to have New Living, a green building and home store in Houston's Rice Village, as a resource. The folks at New Living are dedicated to helping our community discover the means to create healthy, safe, and sustainable environments. 

Starting this month, New Living has invited a select group of local, green building and healthy home professionals to offer their insights with customers. We were honored to be asked to be part of the first "greenius" group! 

Learn more and see the Greenius schedule here.



Campaign for Sustainable Building!

We're really excited to be working on a graphic campaign for Haywood Community College in Clyde, NC. We are working closely with the students to develop a strategy that allows them reach out to their community as well as build awareness of the Green Building Program.

Here's a sneak peak. Check back in the next few weeks as we develop the concept!


House on Lake Okojobi Headboard

Work we enjoy: House on Lake Okojobi Headboard by Min|Day

Studying the morphology of water rippling, Min|Day created a 3-Dimensional representation of the kinetic energy created by a single drop of water.  To achieve this effect the designers digitally mapped the parameters of the wave(s) then used those constraints to construct a computer representation.  Next, that digital file was then sent to a CNC router which stands for "Computer Numerical Control", which works like a standard printer.  A CNC router, however, is on the Cartesian coordinate system, therefore it also considers the Z axis as well as the X and Y, thus producing a 3-Dimensional finished object. 


Designed by Min|Day


The Difference Between EER and SEER

A common point of confusion is the difference between EER and SEER when identifying energy efficiency of a HVAC unit. These values are not equivalent and should not be considered so when installing a new heating and cooling unit. EER values are on average about 85% of the SEER rating. However, it can be generally stated that the higher the rating the more efficient the unit (and more costly).

EER stands for Energy Efficiency Ratio where SEER stands for Seasonal Energy Efficiency Ratio. They both obtain their values from the total BTU (Britsh Thermal Unit) output per hour and divide it by the watts of electricity consumed. The difference, simply put, is as the name implies, it's seasonal. The EER is calculated for a controlled environment where the SEER takes into account seasonal temperature variations and on/off cycling. Because of this seasonal variation the relationship between EER and SEER value depends on where the unit is located as temperature and humidity play a big role.

The most important point to remember is that they are not equal values and the SEER value is always a higher number. If you are on the search for a new unit with an EER rating of 14 don't be convinced a SEER value of 14 is the same thing.

To qualify for Energy Star the minimum SEER value in the US is now 14 and the Federally mandated minimum is 13. Currently units can be found with SEER values as high as 23.


Choosing a Roof Material for Sloped Roofs

Whether you're re-roofing an existing structure or deciding on a roofing material for your new home, we've compiled a short list of factors you should consider before choosing:

  • CONSIDER YOUR CLIMATE: In Texas, having an energy efficient roof in our hot, humid climate can put a substantial dent in your cooling costs. "Cool roof" systems use solar-reflective surfaces to keep roof temperatures low. According to the US Department of Energy, while a traditional dark roof can reach temperatures of 150 degrees in the summer (absorbing almost 90% of the incoming solar energy), a cool roof under the same conditions is typically 50 degrees cooler. A cooler roof means less heat being absorbed into your home and less energy spent on cooling. On a larger scale, a cool, reflective roof helps reduce heat islands in cities. If you're in a coastal region, like we are in Houston, also keep in mind durability in strong winds and heavy rain. A roof with a higher wind uplift rating may cost a little more but award you in home insurance discounts.
  • MATERIAL CONTENT & RECYCLEABILITY: The recent focus on green, sustainable products has yielded a lot of new roofing options. There are hundreds of roofing products made from at least 50% post consumer content. Many of these offer 50+ year warranties. Metal roofs are typically made from at least 25% recycled content, are highly durable, and are also 100% recycleable.  
  • LONGEVITY & COST: When choosing your roofing material, keep in mind that a cheap initial cost could be offset by a short lifespan. For example,  in a 50 year period, an asphalt roof may need to be replaced 3 times before a metal roof wears out, more than offsetting the cost. Additionally, spending a little more money for a reflective, "cool roof" can increase the lifespan of the roof and greatly decrease your cooling bills. Energy Star rated roofs may also be eligible for tax rebates. 

Green Roofing Technologies:

Asphalt: Today we have more energy efficient options than the typical asphalt shingle. New reflectivity coatings allow GAFs Timberline Cool series shingle to meet Energy Star standards for "cool roofs." 

Metal: Today's metal roofs are virtually maintenance free, highly durable, reflective, and are made with recycled metals. Check out: MCBI and Mueller

Recycled Rubber: RuBBur Concepts offers a roof shingle made from recycled tires. The shingles come in a variety of shapes and sizes and come with a double life-time warranty. 

Recycled Content: Authentic Roofs offers a synthetic slate shingle made from 100% recycled rubber and plastics. They have a 50-year transferable warranty and are non-toxic and have no carcinogens (great for potable rainwater harvesting). Also consider: EcoStar and EcoTech roofs.




Houston's Gingerbread Build-Off


The Gingerbread Build-Off is hosted by Architecture Center Houston, C2 Creative, Buffalo Bayou Partnership, and Houston Management Downtown District and will be held at Market Square Park, Saturday December 11, 10am to 3pm.

25 teams of up to five people each will compete in this year’s build-off and will have only a few hours to construct a Gingerbread Building using nothing but edible components. Winners and select competitors will be featured in a one week exhibition, free and open to the public, at Architecture Center Houston.

Team registration is $50 and is available online or by contacting Architecture Center Houston at The public is invited to attend this free event, cheer on the teams, and construct a mini-gingerbread building at the kids table for free.

Heather at CONTENT designed the posters for this year's Gingerbread Build-Off!


Appliance Rebates in Texas

Purchasing energy efficient appliances can pay for themselves faster than you think. Starting December 20th, Texas will begin offering mail-in rebates on Energy Star appliances. The rebates range from $40-$1,000. 

Go to for more information about Texas Rebates. 

Additionally, you may be eligible to receive federal tax rebates on your new purchases. For more information check to the Energy Star website.


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