For the second location of their Nashville-based beauty and wellness retail store, Lemon Laine asked CONTENT to create a playful and elegant environment that would make their guests feel right at home. The custom arched entry door differentiates the store from its retail context and introduces an intimate and domestic quality that is central to the brand. Inside the space, a skewed grid reorients the space towards the entry and creates the distinctive sawtooth form of the Beauty Wall. The sawtooth form connects all the Beauty Wall segments in a continuous sequence while also stepping back to create smaller zones, with each zone corresponding to one step in a beauty ritual. The medicine cabinet display and curved niche for featured products make the scale even cozier within each zone. The oil bar is anchored by a custom terrazzo countertop, designed by the architect in close collaboration with the client and local concrete fabricator James Dawson Design. Bright colors and the shifted grid create distinct areas around the perimeter while still maintaining cohesion within an open-plan space. 

Client: Lemon Collective |  Builder: Dunhill  | Photo: Caroline Sharpnack

Press: Domino Magazine | PaperCity | Modern Luxury